Ford India showcases Chennai-built EcoSport in Hyderabad
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April 19, 2013 20:19:18 IST
HYDERABAD
: Going further with its largest product experiential campaign EcoSport
Urban Discoveries, Ford India, today showcased its Chennai-built urban
SUV EcoSport to customers in Hyderabad. The product was displayed today
at the EcoSport Urban Hub at Inorbit Mall in Madhapur, Hyderabad.
EcoSport Urban Discoveries Campaign launched on March 1, 2013 by Ford India has unlocked the first-of-its-kind opportunity for a hundred consumers to drive the urban SUV starting May 2013 and share their product experience with family and friends. The selection of consumers for the drive will be done by a neutral jury basis following or votes and other participation criteria enclosed in the campaign platform www.ecosportdiscoveries.co.in
Joginder Singh, president and managing director of Ford India said, “We are excited to go live with our game changer EcoSport at the EcoSport Urban Hub as we bring our urban SUV closer to our consumers in Hyderabad. We have taken a step further by giving them an opportunity to drive and experience the Chennai-built EcoSport out in the open and share their product experience with their family and friends. With this experiential drive commencing in May we will go further in meeting their aspirations.”
Ford India also announced that the EcoSport line-up will include four trims, giving consumers a choice of three engine options with options including manual transmission and an automatic transmission option in petrol.
birendra kumar
pgdm 2nd
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