How is it that some learning initiatives work delivering messages which
participants absorb and apply while others fail without generating
business results wasting time and money in the process?
Read
learning publications and you'll find that measuring return on
investment in terms of behavioral and cultural change is a regular
theme. But tracking results is a backward-looking, costly exercise that
occurs after funds have already been spent.
It may help figure out
what has and hasn't worked, but does not generally answer the question
of why one approach proved effective and another failed. Devoting more
attention to a thoughtful front-end analysis would generally prove more
effective and save precious funds than relying on an ROI post mortem.
The Ethical Workplace
Stephen Paskoff is a former Equal Employment
Opportunity Commission trial attorney and the president and CEO of
Atlanta-based
ELI, Inc., which provides
ethics and
compliance training
that helps many of the world's leading organizations
build and maintain inclusive, legal, productive and
ethical workplaces. Paskoff can be contacted at
info@eliinc.com.
Here's a list of steps to consider to assure learning success occurs before scarce resources are allocated.
Training:
The first issue is whether training is needed at all. By training, I
mean an instructional process designed to explain a problem and then
communicate information and build skills to fix it.
Too many
decisions are made by analyzing what information needs to be received by
participants without considering whether behavioral change and skills
development are necessary. Content is then presented in a one-way
passive process.
This is not training. This is publishing content.
Getting individuals to watch videos and click through information
screens is basically a communication initiative as opposed to a learning
exercise. If that is all that is required, the process can be handled
via a one-way release of memos, PowerPoint slides, short videos or other
similar means.
Framing: To change behavior the
learning purpose must be properly framed for the learner. Individuals
are most likely to pay attention to content when it is positioned in a
way that matters to them. Part of the learning process must convince
them that the lessons are important. With all the data we constantly
receive most of us just don't have time to focus on information that has
no significance to us in terms of our jobs, or our own personal
opportunities and risks. And, it's easier to discard information than it
is to absorb and apply it. Just because content is important to the
organization or the instructor doesn't mean that the learner will see it
the same way.
Retaining: No matter how important
a message or subject is, we can only remember so much. Here,
organizations commit two major learning sins. First, too much is
communicated. Content and skills should be examined with the idea of
figuring out what is the least which can be presented rather than what
is the most. Second, organizations often assume that by delivering
messages only once a year or less that that is enough to get points
across. It may be, but only for a limited-time period. Even critical
themes risk being lost without being repeated. Cost effective and
credible reminders are critical.
Sustaining: Too often we assume that learning is the responsibility of Learning and Development departments. That's only partly true.
On
the job, leaders need to repeatedly model, communicate and apply what
they have learned. If they themselves don't demonstrate that learning
messages are important, those working with them will ignore them, too.
Great leaders are most often great teachers; when they talk about,
demonstrate and reinforce key learning messages they help remind their
teams, and themselves, about what's important, why it's important and
how to act in line with key learning themes. That's how key lessons
change behavior and transmit from one workplace generation to the next.
When
planning learning initiatives, consider training, framing, retaining
and sustaining. That's the key to obtaining lasting business, behavioral
and cultural results.